Our Marketing Plan

STRATEGIC MARKETING PLAN

Showcase your property locally, regionally, nationally and internationally through the most visited real estate websites


Many studies have proven that over 90% of Buyers today first start their searches for real estate on the internet. That is why it is so important to have maximum exposure and quality representation, which is why we invest thousands of dollars each year to insure our listings have optimal exposure on the internet. We provide full listing syndication on Realtor.com, Redfin.com, Zillow.com, and Trulia.com, as well as other popular real estate websites (see partial list below). We pay the high-cost options that frankly most real estate agents cannot afford, to be a Featured Home and/or to have your property viewed first. Your property will also have other enhanced highlights such as banners, multiple photo attachments, and links to your home’s virtual tour and our own agent website. We recently invested several thousand dollars in our own website DameriandTrexler.com. So when a potential Buyer visits our website to view your property, you can feel confident that you are professionally represented by one of the best Realtor websites in our market today.

Imagery and Printed Marketing Materials
  • Professional Photography to optimize the first impression of your property
    • Twilight exterior photographs
    • Video shoot for YouTube
    • Drone/Aerial photography with identification of nearby assets
  • High Quality Virtual Tour done by Tourfactory.com and video walkthrough tour of the home
  • Well-Written Ad Copy highlighting the lifestyle and nearby assets of the home
  • Design and prepare a Professional Full-Color Brochure for the property and flyer box, which includes our print quality professional photography
  • Distribute your Property Brochures to area residents and real estate agents
  • Mail "Just Listed" postcards to our database of clients as well as area residents
  • Feature your home in Luxury Home Magazine

Internet Exposure
  • Place your BERKSHIRE HATHAWAY HomeServices luxury property on the Multiple Listing Services (MLS)
  • Showcase your property locally, regionally, nationally, and internationally through some of our area’s most visited real estate websites including Zillow, realtor.com, and Redfin
  • Social Media Blast, including Facebook and Instagram with photos and a link to your property website
  • Feature Property on BerkshireHathawayHS.com - an international website that reaches over 10,000 agents in California and buyers from all over the world. In addition, over 1.5 million properties are viewed each month from this site, by over one million visitors

We have thousands of dollars invested in our own website, DameriandTrexler.com. When a potential Buyer visits our website to view your property, you can feel confident that you are professionally represented by one of the best Realtor websites in our market today. We pay the high-cost options to be a “Featured Home” and/or to have your property viewed first. Your property will also have other enhanced highlights such as banners, multiple photo attachments, and links to your home’s virtual tour and our own agent website.Many studies have proven that approximately 90% of Buyers today first start their searches for real estate online. This is why it is so important to have maximum exposure and quality representation on the Internet.

Networking
  • Introduce your home through Broker Tours and Special Events to the El Dorado, Sacramento, and Placer County Association of Realtors, to assure maximum exposure to the area’s luxury home specialists.
  • Network with other realtors and lenders on a daily basis; by phone, direct mail or email
  • Referral and Relocation Services
  • Keep you Informed and Maintain Communication regarding showings, inquiries, advertising and overall activity

Additional Service Offerings
  • Commission Reduction Incentives for quick sales or multiple transactions
  • Professional Cleaning Services
  • Handyman Services (Licensed Contractor)
  • Staging Services
  • Local and Nationwide Movers
  • Nationwide Auto Transport Services

MEDIA: WHERE WE ARE

Berkshire Hathaway HomeServices' marketing strategy focuses on creating an unparalleled experience, by delivering highly personal content consumers are most interested in, with the most innovative targeting strategies available.

Digital Media
Engaging with consumers on social media through Facebook, YouTube and Instagram, Berkshire Hathaway HomeServices media and digital strategies increasing our range, reach and influence. Consumers are mobile and so are we.

Print Media
Attracting the right audience through print is an important part of our global print strategy, our print ads appear in high-quality publications including the Wall Street Journal, Mansion Global Experience Luxury, PENTA, Unique Homes Magazine, Prestige, Netjets Magazine, and duPont Registry.
Listing Syndication
Listings are syndicated to:
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • berkshirehathawayhs.com
  • zillow.com
  • trulia.com
  • wsj.com
  • europe.wsj.com
  • asia.wsj.com
  • mansionglobal.com
  • Mansion Global WeChat Channel
  • Barron's
  • WSJ Market Watch
  • juwai.com
  • propertylistings.ft.com Financial Times, London
  • MarketWatch
  • PENTA
  • PropgoLuxury.com
  • Nikkei.com Real Estate section

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